I have an email just for shopping. If I’m not actively shopping, when it gets crowded, I select all unread and delete. I was just about to do that when this tagline caught my eye: Don’t want Mother’s Day emails?
Um… Wait… What?
Name something I never expected to see, but have wanted to see, until I saw it? This ⬇
This is perfect for people like me. My parents are long gone and I have no elder figures in their place I wish to honor. This is even better for those whose parental figures have recently passed and it will hurt to be reminded. While Mother’s Day is bittersweet for me, Father’s Day is the day I like to avoid. Yes, my head understands the sentiment that others pour out for their dads, however my heart does not forget it was never my reality. It bothers me just enough that I generally stay off social media the third Sunday in June because of it. There’s only but so much scroll on by if you don’t like it that I can do on an all day celebration.
Thus I know this offer from Etsy is also good for those like me in contentious or damaged relationships that may not want to be bothered by/reminded of such. If we choose to make a purchase for someone, or something, otherwise unrelated to Mother’s/Father’s Day, we can go in ourselves and find something. We will do so understanding the celebration is going to be splashed all over the Etsy site itself, but we go in knowingly and mentally prepared for this. We really don’t need our email inboxes inundated with such, for the next two plus months, to boot.
So yes, I am absolutely grateful to the geniuses that came up with this, and more importantly, implemented it. I give them my sincere thanks for their forward thinking and care on this.
My title for this blog post comes direct from Etsy’s own tagline. I generally thought it referred to their community of small business sellers, their products wares and the good they do. It is wonderful to note that they see the community, aka the world at large, as the people we are beyond the profit margins. I truly hope other places follow suit.
Day 24 of 31 – Let’s see how others are slicing it out this Thursday…
15th Annual Slice of Life Writing Challenge
Two Writing Teachers
Raivenne-lations 
How lovely. I hope other places follow suit as well. Thank you for this. It was a positive star to the day.
I really appreciate this, and the honesty in your post. It feels like we’re so inundated and algorithmed to death it can be exhausting while the content simultaneously sneaks into our subconscious, not to mention on holidays that push all the wrong buttons. Appreciate the share, keep slicing!
Wow! I agree and understand completely! Etsy has done and great thing. This is a topic we rarely talk or write about. AND yes – not everyone celebrates motherhood-fatherhood – some memories are very painful. I so appreciate Etsy’s acknowledgement of this. Thank you.
This is a great idea and it would be so nice if other places followed suit. I wish there was a way to stop those ads we get in the mail as well. Not everyone wants to or has reason to celebrate every holiday.
You’re so right – this is the kind of policy that makes it really feel like the company is thinking about the actual community of actual people… not just algorithms and profit!
This is definitely brilliant, never seen anything like this before and fully understand how you feel about these celebrations. Let’s hope that other companies do decide to do the same.