“The networks exclaimed, ‘She has…cleavage!’ Gasp!” the blog post states.
ABC and FOX Censor Lane Bryant Commercial
You can view the ad for yourself here: http://www.youtube.com/watch?v=VMxyZQfMmM4
Before now, the closest we ever came to seeing a plus-sized models in bras on TV it was for Playtex. I have absolutely nothing against Playtex, after all, I have worn my fair share of them when nothing else could properly support me. Still, while having some pretty bras on occasion, the brand is not exactly known for bringing on the sexy for us big gals. Thanks to Lane Bryant we finally, FINALLY have not just a bra, but an actual lingerie commercial featuring plus-sized (by industry standard) models and this flak is the result.
Kudos to Lane Bryant for not just standing up, but also speaking up openly about this!
From Lane Bryant’s Inside Curve official blog:
ABC restricted our airtime and refused to show the commercial during “Dancing with the Stars.” Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call “family hour.”
Apparently it is perfectly fine to air an entire hour of Victoria Secret’s fashion shows on TV during “family hour” but a less than 30 second commercial featuring woman with more meat on their bodies than Vickie’s “Angels” is taboo?!
As one of my lovely friends pointed out on Facebook “but Rai, you have to understand… it’s not that she’s underclothed… her body is inherently obscene. :p.” “Plus, she should be ashamed of her body, not confident and sexy!!! duh.” Yes, that was said with full dripping sarcasm. I can all but see the eyeroll as she typed it.
But sarcasm aside, she has a point. HOW DARE WE!
How dare we be *GASP!*:
And not just unashamed but boastful of, our as my cousin said, “Dangerous Curves”.
You’re damn right it’s dangerous! It’s a bunch of fat girls prancing around in their undies! Scandalous! What’s the worst that can happen? That more people start to realize there is more than one type of beauty in the world? Whatever will the diet industry and fashion magazines do?
Don’t believe me? You obviously haven’t been to The Adipositivity Project‘s website.
Come on ABC and FOX come and censor THAT.